When I first started learning about search engine optimization (aka “SEO”) I was really intimidated by it. It seemed big and scary, and I thought that only really smart people could learn about it and execute it well.
I was wrong.
Over the years I’ve learned that SEO is a little bit art, a little bit science, and a whole lot of common sense.
The key is to look at SEO from the eyes of the search engines. Once you start doing that, the pieces begin falling into place, and that big scary monster isn’t that scary at all.
So What is SEO?
SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo.
All major search engines provide answers to users’ inquiries and these answers (or search results) are ranked based on what the search engine considers most relevant to a given user’s inquiry.
The process of search engine optimization helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine.
Let’s look at SEO from the eyes of the search engines … and in particular Google.
Here is Google’s definition of SEO:
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
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