10 Quick Tips for Creating Compelling Videos for Social Media.
“You don’t need a film degree to make an excellent social media video these days. Marketers with untrained eyes are creating great social video content with little more than a smartphone. And people are watching.
Facebook and Snapchat have both surpassed 8 billion daily video views and YouTube’s 1 billion-plus users are watching hundreds of millions of hours of online video every day. This trend is expected to continue and there are an abundance of statistics to back that up.
Experts predict that 74 percent of all internet traffic in 2017 will come from video and you can bet your competitors are already leveraging this powerful form of content. A 2016 survey by the Web Marketing Video Council found that 61 percent of businesses are using video as a marketing tool. In the previous year, 66 percent of those businesses were not using video at all.
It’s clear that companies are quickly recognizing the growing power of video. Do you like the sound of those numbers, but you’re still not quite sure where a social video campaign fits into your marketing plan?
Check out our handy guide to learn more about the medium. If you’re ready to create a social video, here are 10 video tips to help you make it a great one.”